Helen Edwards Writer and Blogger


Words and pictures are the basis of how you connect with the people who matter online. It's different to connecting in real life. Knowing how to write, what to say and which images to use, can be difficult, especially when you are busy IN your business.

As an award-winning writer, photographer, artist and social media pioneer, with qualifications in design, communication and a PhD in psychology, I can take these tasks off your hands and help you create perfect content that sings your songs.

Here's some lovely words from a lovely woman.

"Helen Edwards is one of those women who seems to juggle more balls in the air then the rest of us could even consider, yet she humbly acknowledges that life isn’t all Insta-perfect all the time, thank goodness, there’s enough of that going around! Her passion for all things ethical, sustainable and handmade is unsurpassed and she works extremely hard to help us average folk make better choices, have access to often hard-to-find resources and brings joy and inspiration into our daily lives through her social media channels and emails. A seasoned thrifter and upcycler, Helen’s styling blends vintage pieces with one-off handmade and is fun-filled, yet considered and balanced; encouraging the viewer to feel that they can achieve something similar in their own home without having to resort to living on lentils for the next 6 months. Helen is incredibly generous in her knowledge and impeccably professional to work with; I cannot recommend this lady highly enough!" Sarah, @seasoulstudio

I have worked with a number of small and large organisations, on developing their social media and was a pioneer in online communication, launching my first web-based counselling service way back in 2001, before there was any social media! Since then, I have won awards and been a finalist in the Australian of the Year awards for this work.

If you want to take an adventure in words and pictures with me, just get in touch.

A range of services are available including writing for websites, magazines and more, photography and social media content creation, style & shoot (various props available and/or working with your products), travel/location/nature photos and articles, and more.

freelance writer based in Adelaide. Social media content creation and writing services with Dr Helen Edwards
freelance writer based in Adelaide. Social media content creation and photography and writing services with Dr Helen Edwards


I am an award winning blogger and writer and have a PhD in Psychology. I have been writing, and winning awards for my work, since I was just a little girl. I started blogging in 2001 and have never looked back.

I have self-published a children's picture book, and my Sustainable Home Book - Healthy Planet, Healthy People, Healthy Home. I am currently working on getting my debut middle grade novel published, and writing my second novel for middle-grade.

As a freelance writer I have featured in numerous publications. I have written for a range of audiences, and can target my writing to suit your audience. This includes academic writing, articles for print and digital magazines, blogs and websites. Some of the publications I have written for include Diabetic Living Magazine, Nest Magazine, Fleurieu Living Magazine, realestate.com.au, Huffington Post and Design+Decor.

For your website or social media, I can write to a wide range of audiences and match your brand voice and style. I am also a stylist and skilled photographer and can offer an entire content creation service. This includes sharing products, communicating particular messages and social campaigns, and location, travel and nature pieces.

If you would like more information about my writing services, please contact me here and I will be in touch.


Do you need someone to speak at your next event or workshop? Perhaps you have a need for a consumer advocate, speaker or workshop participant?

I am a very experienced speaker and have presented at both large and small events over the past 20 years, both locally and internationally. This includes diabetes and health events and workshops, scientific meetings and community events. I have also acted as a consumer rep on various panels and working groups in diabetes and mental health.

I have a Bachelor of Social Work (Hons.), a Certificate in Narrative Therapy, a Certificate in Diabetes Education, a Certificate in Design, and a PhD in Psychology. I have an extensive background, including mental health, diabetes, disability, social media, blogging, design and sustainability.

I have spoken at events such as the Australian Diabetes Congress, International Diabetes Federation Congress, diabetes, mental health and sustainability workshops; academic and scientific conferences; and community events and fairs such as the Adelaide Sustainable Building Network, Sustainable House Day, Pratically Green Festival, Gawler Sustainable Living Festival and the World Environment Fair.

Topics include sustainable living, managing eco-anxiety and climate grief, why your brain is the biggest part in going green, improving your mental health, and a range of topics related to diabetes, disability and living with chronic conditions.

Please contact me here and I will be in touch.


"We had the wonderful pleasure of working with Helen. Her fine eye for detail was a wonderful advantage for us. She gave great ideas for our campaign and our expectations were more than exceeded. We would not hesitate to work with her in the future. Thank you from the bottom of our hearts for agreeing to work with Pigeon and Weasel. Ariane and Prue x" Pigeon and Weasel

"We really admire everything about Helen and her Sustainable Home Hub. Personally, it's such a great resource and go to website for all products sustainable, packed with interesting and useful information. As a business owner I really admire all the hard work and commitment that has gone into creating the Sustainable Home Hub and it all if offers to customers and small business like ours". Bronwyn Riedel Bauwerk

"Helen Edwards has a solid working knowledge at the coal face of small to medium businesses for social media challenges and opportunities. Hers is a unique voice that has worn many hats, and could be of help to your business. Social worker, educator, PhD and small business operator, she might be the right ingredients for your next consultant.

Megan Morton, Stylist.


"Helen is an experienced blogger and social media expert, and a pleasure to work with. Helen's strong communication skills, down-to-earth approach, creativity and perseverance have been paramount in her successful approach to engaging audiences across multiple mediums. Helen's experience ranges from founding an online counselling service for people with diabetes to now focusing on her sustainable living and decorating business. Helen's successful approach to social media and blogging has seen her business grow and she continuously demonstrates a strong passion for health, wellbeing and sustainability. - Nicole Bassett, PROJECT MANAGER

"I have worked with Helen since 2004, initially in her capacity of CEO of Diabetes Counselling Online, then as higher degree research student, and then as consultant for Decision Support Analytics.

Throughout this time, I have seen Helen present a diverse range of Seminars, Workshops, Lectures and Talks. She is a very competent speaker, able to engage with the audience through personal stories, while placing emphasis on the content and providing essential information in a clear and natural manner.

I highly recommend her to you

Prof Timothy Skinner
Head of Psychological and Clinical Sciences
Charles Darwin University

"Over the past few years the idea that the way we humans live our lives impacts on the world and everything in it has been a much explored theme in new literature in all modes. This new text by Helen Edwards of Recycled Interiors is a beautiful book, a good read, accessible and easy to dip into. Helen blends her own distilled thoughts, developed through years of blogging and research, with material from contributors, quoted material from the great thinkers of the world, and beautifully composed photographs. Written from the heart, Helen has produced a work which speaks to us all about the importance of even our smallest actions".

Helen Wilde - B. A., B.Ed., Dip T (sec.)

"Helen is an extremely knowledgeable and experienced blogger and social media manager who engages her audience in a professional, yet authentic and relatable manner. Helen has a special skill and passion for building a genuine connection with people". Kelly Wagner, KIDS YOGA


"​Helen Edwards is an expert on social media strategy. She has been a consultant to Decision Support Analytics Pty Ltd to develop the social media strategy to promote an innovative course at one of Australia's leading research Universities. Helen's own sites attest to her ability in generating excellent results through social media. She founded and managed Australia's most influential online diabetes counselling service for which she was a finalist in the Australian of the Year Awards. She has her own online business with over 140,000 followers, 82,000 on Facebook alone. I would recommend Helen for any social media development projects. Her advice is evidence-based and practical.

Dr Isabelle Skinner, Managing Director

Decision Support Analytics Pty Ltd.


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