Dr Helen Edwards, PhD. Copywriting & Social Media Services
Creating Stories That Matter
Words and pictures are the basis of how you connect with the people who matter online. It's different to connecting in real life. Knowing how to write, what to say and which images to use, can be difficult, especially when you are busy IN your business.
Whether you are a small or large business or organisation, I can help. Some of my clients can write well and simply need my help to polish and target their writing. Others have no idea where to start, what to write, or how to make sure their words are read by the people who matter.
Creating Stories That Matter
I can write words for anyone who wants to partner with me, but I love to work with small creative businesses, not-for-profits, educational institutions, health practices, and sustainable and green businesses. To really connect with your ideal audience, I have to be just as passionate about your business, as you are.
That is why you won't see me writing for a big oil company or fast furniture store, for example, but you will see me writing for an artist or maker, woodworker, counsellor or nutritionist, mum in her own business offering eco-cleaning, aromatherapy, making candles or crochet, a solar company, DIY business, garden store, sustainable architect and so on. I create stories that matter.
I have a unique blend of skills, qualifications and experience, that mean I understand audience, voice and marketing on the web. As an award-winning writer, photographer, artist and social media pioneer, with qualifications in design, health, communication, and a PhD in psychology, I can create perfect content that sings your songs, to the people you want to connect with. I understand people, behaviour, communication, google and social media. I also have a great eye and can write words with an emotional connection.
Years of Experience
I launched my first web-based counselling service and online forum, way back in 2001, before there was any social media! Since then, I have won numerous awards and been a finalist in the Australian of the Year awards for this work. I have worked with many different small and large organisations, on developing their social media and blog content. I am also able to assist you with understanding your social media analytics and support you in advertising and attracting more organic traffic.
What is Copywriting?
Copywriting is not about copying other people's writing! Nor is is simply about writing something for you, handing it over and crossing our fingers.
Google loves new, original, relevant, quality content. Creating a master plan for your content is the first priority. Knowing who I am writing for and why, is part of this. I will need to talk with you about your business, why you started, what you are passionate about, what your goals and dreams are. Then we can start to put your content plan together.
This will include social media sharing of any content on your blog, perusing your analytics to get a starting base, and ensuring I am using the right keywords to attract the right people. At the essence of all of this, are the words. Words matter. Choosing the right words and making them sing together to attract and then engage, your ideal customer, is what my job is all about.
A range of services are available including copywriting for websites, blogs, magazines, brochures, newsletters, advertising and social media.
As a qualified stylist, I can also create photography to go alongside the words and offer style & shoot packages. I can use my own large range of props and/or work with your products. I also offer travel/location/nature photos and articles, and more.
If you want to take an adventure in words and pictures with me, just get in touch below.
Advocacy, Speaking and Workshops
Do you need someone to speak at your next event or workshop? Perhaps you have a need for a consumer advocate, speaker or workshop participant? As well as my writing services, I also offer speaking gigs!
I am a very experienced speaker and have presented at many large and small events, over the past 20 years, both locally and internationally.
This includes diabetes and health events and workshops, scientific meetings, and community events. I have also acted as a consumer rep on various panels and working groups in diabetes and mental health.
I have a Bachelor of Social Work (Hons.), a Certificate in Narrative Therapy, a Certificate in Diabetes Education, a Certificate in Design, and a PhD in Psychology. I have an extensive background, including mental health, diabetes, disability, social media, blogging, design and sustainability.
I have spoken at events such as the Australian Diabetes Congress, International Diabetes Federation Congress, diabetes, mental health and sustainability workshops; academic and scientific conferences; and community events and fairs such as the Adelaide Sustainable Building Network, Sustainable House Day, Pratically Green Festival, Gawler Sustainable Living Festival and the World Environment Fair.
Topics include sustainable living, managing eco-anxiety and climate grief, why your brain is the biggest part in going green, improving your mental health, and a range of topics related to diabetes, disability and living with chronic conditions.
Please contact me below and I will be in touch.
Need Some Help With Words?
Free 15 Minute Phone Consult
As well as writing words, I love to chat! So let's get on the phone for a free 15 minute consultation. Then we can get to know each other, and I can find out more about what you are looking for in your copywriter.
Or if you would rather send me an email, please use the form below and share as much as you can with me about your writing needs. I will be back as soon as possible.
Lovely Words From Lovely People
"We had the wonderful pleasure of working with Helen. Her fine eye for detail was a wonderful advantage for us. She gave great ideas for our campaign and our expectations were more than exceeded. We would not hesitate to work with her in the future. Thank you from the bottom of our hearts for agreeing to work with Pigeon and Weasel. Ariane and Prue x" Pigeon and Weasel
"We really admire everything about Helen and her Sustainable Home Hub. Personally, it's such a great resource and go to website for all products sustainable, packed with interesting and useful information. As a business owner I really admire all the hard work and commitment that has gone into creating the Sustainable Home Hub and it all if offers to customers and small business like ours". Bronwyn Riedel Bauwerk
"Helen Edwards has a solid working knowledge at the coal face of small to medium businesses for social media challenges and opportunities. Hers is a unique voice that has worn many hats, and could be of help to your business. Social worker, educator, PhD and small business operator, she might be the right ingredients for your next consultant.
"Helen is an experienced blogger and social media expert, and a pleasure to work with. Helen's strong communication skills, down-to-earth approach, creativity and perseverance have been paramount in her successful approach to engaging audiences across multiple mediums. Helen's experience ranges from founding an online counselling service for people with diabetes to now focusing on her sustainable living and decorating business. Helen's successful approach to social media and blogging has seen her business grow and she continuously demonstrates a strong passion for health, wellbeing and sustainability. - Nicole Bassett, PROJECT MANAGER
"I have worked with Helen since 2004, initially in her capacity of CEO of Diabetes Counselling Online, then as higher degree research student, and then as consultant for Decision Support Analytics.
Throughout this time, I have seen Helen present a diverse range of Seminars, Workshops, Lectures and Talks. She is a very competent speaker, able to engage with the audience through personal stories, while placing emphasis on the content and providing essential information in a clear and natural manner.
I highly recommend her to you
Prof Timothy Skinner
Head of Psychological and Clinical Sciences
Charles Darwin University
"Helen Edwards is one of those women who seems to juggle more balls in the air then the rest of us could even consider, yet she humbly acknowledges that life isn’t all Insta-perfect all the time, thank goodness, there’s enough of that going around! Her passion for all things ethical, sustainable and handmade is unsurpassed and she works extremely hard to help us average folk make better choices, have access to often hard-to-find resources and brings joy and inspiration into our daily lives through her social media channels and emails. A seasoned thrifter and upcycler, Helen’s styling blends vintage pieces with one-off handmade and is fun-filled, yet considered and balanced; encouraging the viewer to feel that they can achieve something similar in their own home without having to resort to living on lentils for the next 6 months. Helen is incredibly generous in her knowledge and impeccably professional to work with; I cannot recommend this lady highly enough!" Sarah, @seasoulstudio
"Helen is an extremely knowledgeable and experienced blogger and social media manager who engages her audience in a professional, yet authentic and relatable manner. Helen has a special skill and passion for building a genuine connection with people". Kelly Wagner, KIDS YOGA
"Helen Edwards is an expert on social media strategy. She has been a consultant to Decision Support Analytics Pty Ltd to develop the social media strategy to promote an innovative course at one of Australia's leading research Universities. Helen's own sites attest to her ability in generating excellent results through social media. She founded and managed Australia's most influential online diabetes counselling service for which she was a finalist in the Australian of the Year Awards. She has her own online business with over 140,000 followers, 82,000 on Facebook alone. I would recommend Helen for any social media development projects. Her advice is evidence-based and practical.
Dr Isabelle Skinner, Managing Director
Decision Support Analytics Pty Ltd.