Writing Services

Are you looking for someone to write words for your website or social media? Need content that engages people, holds them on your site, and converts them into paying customers or clients?

Or perhaps you simply want to offer a community of people a genuine, supportive and immersive experience, when they visit you online?

It's true that words really do matter. But it's not just about words - it's about stories.

Human beings gather around stories. We tell stories every day about what has happened to us and the people we know, even people we don't know! We make meaning of our lives, through stories.

At the centre of this is the need to make genuine connections with  people, to inspire them to feel something and move them to take the next step. You also need to make your website easy to navigate, personable and real.

People engage with people, not businesses.

There are a number of important pages on your website, including:

  1. Your Home page, where you introduce your business or service, give an outline of what to expect and whether you can help people with what they are looking for.
  2. Your About page, where many visitors go right after the Home page, to learn more about the faces behind the business, whether they feel a connection with you.
  3. Your Services or Product pages - which outline exactly what potential customers or clients can get from your business or service and what others have to say about you, leaving them with no doubt that you are the right person to meet their needs.

When it comes to social media, you need to:

  1. Use beautiful, engaging images and words, together, to cover all of these aspects above and stop the scroll - you need to stand out and words that draw people in and keep them reading, will enable you to do that.
  2. Create a community, emotional connections and genuine brand loyalty.
  3. Communicate with your community - that means responding to comments and co-creating stories about how you fit together.
  4. ALT Text on Instagram and other platforms -Do you write ALT Text captions for your Instagram posts? Did you know that doing so means people who are blind or have low vision can 'see' your photo through their screen reader? It's not a caption, it's an actual description of what's in your images on social media.Not only that, but it also helps you get higher on Google searches and Instagram's own algorithm! So, ALT text rocks! It includes the **Image Description at the bottom of posts and inclusion on Instagram's actual ALT text box.

    Writing ALT text is like creating a story. It involves considering keywords and what it might be like to see through words. It's something I love doing and am very good at!

    I am now offering an Instagram ALT Text service. This also includes Twitter and Facebook. Please get in touch about pricing for bulk batches of descriptions you can use with your images. Full social media content writing services also available.

    Head over to my Instagram to see examples of the little stories I can create for you x

How I can help!

I offer freelance writing services for a range of publications and platforms, including your website content, blog posts and social media, newsletters, print and digital magazines and books, and more.

I have a Bachelor of Social Work, Certificate in Diabetes Education and Management, Certificate in Design and a PhD in Psychology.

I have worked in the fields of social work, mental health, and diabetes, since 1989. I founded the groundbreaking Diabetes Counselling Online services in 2001 and ran this for 16 years. I have been writing for most of my life, have self-published two books and currently have a number of manuscripts on submission with publishers via my agent. I have been blogging since 2001.

Throughout my life, I have been privileged to hear many other people's stories about their lives with diabetes and chronic conditions and disabilties, as well as developing high level knowledge and expertise in these areas. I have been writing for decades in the areas of diabetes, health, mental health and sustainable living.

Areas of Expertise:

1. Chronic illness and disability - in particular diabetes, diabetes and pregnancy, diabetes and mental health. Gut-related conditions. Mental health, anxiety, depression, panic attacks and PTSD - all of which I have personal experience in, as well as my professional expertise.

2. Neurodiversity - Along with my psychology qualifications, I live with ADHD and have a child who is autistic and another with ADHD, so bring a personal touch to these topics.

3. Sustainability - I have many years experience in writing about eco-living and how to design, decorate and live in a way that treads more lightly on our planet. I have spoken at a range of events on these topics, written for various publications and had my own blog since 2016.

4. Interior design and decoration - I have a certificate in design and have worked as an interior decorator and stylist. I like to write about taking an eco-focus in design and decoration, using green, vintage, upcycled and handmade items in your home.

These are just some of the ways I can help you create your stories. Please contact me below if you would like to chat more about working with me on your writing needs.

x Helen

 

Sensitivity Reading Services

As a writer, you want to create diverse stories. You don't want to leave out the experiences of people who might live very different lives to you.

But how do you write those stories without falling into the trap of bias, language errors and stereotypes? By asking someone who has the lived experience of your characters, to read for authenticity, negative language and internal bias.

Sensitivity or authenticity readers are not there to clean up your manuscript, or edit or correct what you have written. It is my job to read for authenticity of experience of your characters, in particular when it comes to the personal experiences I have had in my own life. This includes diabetes, mental illness, anxiety, depression, ADHD and chronic illness. It also includes experience of PTSD, bullying and domestic violence.

As someone who has both personal and professional experience, I can help you create a rich and authentic story, that reflects your characters in a genuine way, and will enhance your story, creating diverse, layered characters.

Sensitivity reading is not a stamp of approval and there will always be room for error and subjectivity. I can not guarantee that this process won't leave you open to criticism, as people with diabetes, for example, are not a homogenous group.

However it will make your story reflect a more truthful and layered portrait of the people whose stories you seek to tell.

Areas of Expertise:

1. Chronic illness and disability - in particular diabetes, diabetes and pregnancy, diabetes and mental health. Gut-related conditions. Mental health, anxiety, depression, panic attacks and PTSD - all of which I have personal experience in, as well as my professional expertise.

2. Neurodiversity - Along with my psychology qualifications, I live with ADHD and have a child who is autistic and another with ADHD, so bring a personal touch to these topics.

3. Domestic Violence and Bullying - I have personal and professional experience of the impact of bullying and domestic violence.

These are just some of the ways I can help you with your stories. Please contact me below if you would like to chat more about working with me as a sensitivity reader.

x Helen

 

freelance writer based in Adelaide. Social media content creation and writing services with Dr Helen Edwards
freelance writer based in Adelaide. Social media content creation and photography and writing services with Dr Helen Edwards
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Lovely Words From Lovely People

"We had the wonderful pleasure of working with Helen. Her fine eye for detail was a wonderful advantage for us. She gave great ideas for our campaign and our expectations were more than exceeded. We would not hesitate to work with her in the future. Thank you from the bottom of our hearts for agreeing to work with Pigeon and Weasel. Ariane and Prue x" Pigeon and Weasel

"We really admire everything about Helen and her Sustainable Home Hub. Personally, it's such a great resource and go to website for all products sustainable, packed with interesting and useful information. As a business owner I really admire all the hard work and commitment that has gone into creating the Sustainable Home Hub and it all if offers to customers and small business like ours". Bronwyn Riedel Bauwerk

"Helen Edwards has a solid working knowledge at the coal face of small to medium businesses for social media challenges and opportunities. Hers is a unique voice that has worn many hats, and could be of help to your business. Social worker, educator, PhD and small business operator, she might be the right ingredients for your next consultant.

Megan Morton, Stylist.

 

"Helen is an experienced blogger and social media expert, and a pleasure to work with. Helen's strong communication skills, down-to-earth approach, creativity and perseverance have been paramount in her successful approach to engaging audiences across multiple mediums. Helen's experience ranges from founding an online counselling service for people with diabetes to now focusing on her sustainable living and decorating business. Helen's successful approach to social media and blogging has seen her business grow and she continuously demonstrates a strong passion for health, wellbeing and sustainability. - Nicole Bassett, PROJECT MANAGER

"I have worked with Helen since 2004, initially in her capacity of CEO of Diabetes Counselling Online, then as higher degree research student, and then as consultant for Decision Support Analytics.

Throughout this time, I have seen Helen present a diverse range of Seminars, Workshops, Lectures and Talks. She is a very competent speaker, able to engage with the audience through personal stories, while placing emphasis on the content and providing essential information in a clear and natural manner.

I highly recommend her to you

Prof Timothy Skinner
Head of Psychological and Clinical Sciences
Charles Darwin University

"Helen Edwards is one of those women who seems to juggle more balls in the air then the rest of us could even consider, yet she humbly acknowledges that life isn’t all Insta-perfect all the time, thank goodness, there’s enough of that going around! Her passion for all things ethical, sustainable and handmade is unsurpassed and she works extremely hard to help us average folk make better choices, have access to often hard-to-find resources and brings joy and inspiration into our daily lives through her social media channels and emails. A seasoned thrifter and upcycler, Helen’s styling blends vintage pieces with one-off handmade and is fun-filled, yet considered and balanced; encouraging the viewer to feel that they can achieve something similar in their own home without having to resort to living on lentils for the next 6 months. Helen is incredibly generous in her knowledge and impeccably professional to work with; I cannot recommend this lady highly enough!" Sarah, @seasoulstudio

"Helen is an extremely knowledgeable and experienced blogger and social media manager who engages her audience in a professional, yet authentic and relatable manner. Helen has a special skill and passion for building a genuine connection with people". Kelly Wagner, KIDS YOGA

 

"​Helen Edwards is an expert on social media strategy. She has been a consultant to Decision Support Analytics Pty Ltd to develop the social media strategy to promote an innovative course at one of Australia's leading research Universities. Helen's own sites attest to her ability in generating excellent results through social media. She founded and managed Australia's most influential online diabetes counselling service for which she was a finalist in the Australian of the Year Awards. She has her own online business with over 140,000 followers, 82,000 on Facebook alone. I would recommend Helen for any social media development projects. Her advice is evidence-based and practical.

Dr Isabelle Skinner, Managing Director

Decision Support Analytics Pty Ltd.